Overview

Naashta is the Gujarati synonym for Snacks. Naashta is an exciting new snacks online retail brand based out of Mulund, Mumbai. Their team approached us to help them create an online snacks retail experience that was different from much of the cluttered, hard-to-use stores currently occupying the Indian market.

Challenge

Our research indicated a very low online snacking experience in terms of form and function. Although most online snacking buyers typically know what they're doing/looking for, we proposed that it didn't have to be that way. What if an online snacks retailer employed sleek design and smart functionality with cash-on-delivery option and daily offers that could convert a novice online shopper into a seasoned enthusiast? We set out to explore such an answer.

Solution

The result of our research and planning came in the form of naashta.in - a sharp, simple-to-navigate website that engages a broad demographic of snacking customers. With a growing inventory and customer-trust quickly accelerating, the Naashta brand has already begun to garner attention as mulund's newest up-and-coming online retailer. We're proud to be partnered with a brand as forward-thinking and poised for success as Naashta.

A perfect recipe for an online retail experience - Naashta